Brand Refresh and Packaging for Joe’s Ice Cream

Design Dough refreshed the brand identity and packaging for Joe’s Ice Cream to mark its 100 years of ice cream making. The work retained recognisable brand DNA while returning the palette towards the brand’s original blue and applying cleaner contemporary styling. Packaging for off-the-shelf products gave each flavour a distinct personality through unique colours, charming illustrations, and colour themes organised by flavour family.