Brand Identity for Early Years Wales

Design Dough rebranded the charity formerly known as Wales Preschool Providers Association as Early Years Wales. The work included brand audit and strategy, naming, audience analysis, brand identity design, guidelines, collateral, motion design, packaging design, campaign design, and launch support. The identity uses a flexible iconography system that can accommodate symbols for future services and objectives, centred on the proposition “PLAY. LEARN. THRIVE.”