Brand Identity and Packaging for Brushbox

Design Dough created the brand strategy, positioning, identity, packaging, guidelines, collateral, training, and a website audit for Brushbox, described as the UK’s first oral-health subscription service. The identity uses a customised sans-serif logo in which the B is simplified into a standalone symbol. A primary palette and four secondary palettes, along with subtle gradients, were developed for bright but cohesive applications and lifestyle-oriented photographic direction. The studio also designed branded subscription packaging and mailers in multiple sizes, patterns, and colours.