Brand Identity and Website for Consumer Insights Lab

Designdough developed a brand identity and website for Consumer Insights Lab, a B2B research company focused on customers’ perceptions and decision-making around product packaging. The work included a brand audit, discovery workshops, strategy, naming, positioning, identity design, guidelines, collateral, and brand training. Designdough also provided website strategy, wireframing, WordPress development, user testing, training, and launch support for the site.