Designdough developed a brand identity and website for Consumer Insights Lab, a B2B research company focused on customers’ perceptions and decision-making around product packaging. The work included a brand audit, discovery workshops, strategy, naming, positioning, identity design, guidelines, collateral, and brand training. Designdough also provided website strategy, wireframing, WordPress development, user testing, training, and launch support for the site.
Designdough developed a complete brand identity and digital presence for Consumer Insights Lab, a research company offering data-driven insights into customer behaviour and packaging perception. The project included brand strategy, naming, identity design, and a responsive WordPress website that launched alongside a major award announcement.