Brand Identity and Website for Walters Group

Design Dough’s work for Walters Group included brand strategy, positioning, identity design, guidelines, campaign design, launch support, and website strategy and development. The website work covered audits, user journeys, persona profiling, WordPress development, and frontend and backend development. The project articulated “The Walters Way” through practicality, pride, dedication, and authenticity, drawing on the company’s heritage, family, and community.