Brand Identity and Accessible Website for Play Wales

Design Dough rebranded Play Wales, the national charity for children’s play in Wales, to support its mission across English- and Welsh-speaking communities. The work included brand strategy, naming, identity design, motion design, guidelines, collateral, campaign design, and launch support. Design Dough also created a WordPress website through user journeys, personas, wireframes, prototypes, and frontend and backend development, with WCAG AA accessibility considerations across visual design, navigation, interaction, and content presentation.