Brand Identity and Website for Media Cymru

Design Dough created a brand identity and website for Media Cymru, a £50 million programme bringing together media production, broadcast, technology, university and local leadership partners in Wales. The identity uses a suite of individual shapes that combine to represent uniqueness, diversity and collaboration among its 23 consortium members. The project included brand strategy, guidelines, collateral, motion design, campaign design, and a WordPress website developed through information architecture, wireframing, prototyping and user testing. The brand and website were designed around accessibility, user-centred design, environmental sustainability and technological innovation.