Brand Identity for a Marine Ecosystem Startup

Designdough developed BlueCube Marine’s brand strategy, visual identity, guidelines and collateral, alongside website strategy, information architecture, wireframes and WordPress development. BlueCube Marine is a startup established in 2022 that creates ecosystems using concrete hexagonal tiles for shorelines. The identity includes pattern devices based on the caves, holes and textures in the tiles, drawing on coral, barnacles, sand and shells.