Brand Identity and Website for Discover Cymru

Design Dough worked with Discover Cymru, a Wales-focused content platform with an existing social community. The studio provided brand audit, discovery workshops, stakeholder engagement, strategy, naming, positioning, identity design, guidelines, collateral, campaign design, and launch support. It also planned, wireframed, tested, and developed a WordPress website intended as a curated shop window for content about Wales’ wild places, creators, culture, and history.