Brand Refresh and Website Redesign for Handshakr

Design Dough refreshed the brand and website for Handshakr, a B2B networking tool for sourcing and selling technical innovation and developing partnerships. The studio removed the icon from the existing logo and introduced a vibrant colour palette, a strong typographic system, and assets including chevrons, blurred blocks, drop shadows, and rounded corners. Chevron devices were designed to move, evolve, and combine as a representation of progression and relationship-building. The website’s navigation and content structure were simplified around buyer and seller audiences, with brand styles and elements also adapted for the product.