Brand Identity and Digital Presence for a Female Health Brand

Design Dough created Health & Her’s brand and digital presence for the female-health company founded by Gervaise Fay and Kate Bache. The work included brand strategy, naming, identity, packaging, collateral, campaign design, and website planning through user journeys, information architecture, wireframing, and prototyping. The identity uses an empathic, approachable tone of voice and a non-clinical lifestyle-brand aesthetic, with vibrant colour variations to distinguish health topics and audiences.