Brand Identity and Website for Contemporary Furniture Maker

Design Dough created a rebrand, brand guidelines and a bespoke WordPress website for Odddot, a contemporary furniture and lighting company run by Paul Adams and Mags Gesta. The work refined and simplified the identity while allowing flexibility for the business to grow. The website combines portfolio and e-commerce functions, using product photography and aspirational interior imagery within a dark colour scheme punctuated by small brand-colour accents. It also brings together Odddot’s social channels, collections, prototypes, industry insights and event information.