Global Brand Transformation for Decathlon

Wolff Olins partnered with Decathlon to evolve the retailer into a unified global sports brand that celebrates inclusivity and the joy of movement. The project introduced a new brand strategy centered on 'wonder', a refreshed visual identity featuring the L’Orbit symbol, and a bespoke typeface, Decathlon Sans, to express dynamism and accessibility across 70 markets.

Set in Decathlon Sans