Rebrand and Advertising Campaign for Bombardier Commercial Aircraft

Winkreative rebranded Bombardier’s Commercial Aircraft division, uniting three flight programmes under one cohesive identity and unveiling a bold new visual direction. The global campaign, launched at the Paris Air Show, highlighted the brand’s engineering excellence through striking, space-inspired imagery and detailed photography. The work extended to Bombardier Specialized Aircraft, featuring technical illustrations that celebrated the precision and purpose of its fleet.