Brand Identity for Swirl Vegan Ice Cream

Wedge evolved Swirl, a family-owned vegan ice cream business, from a startup identity to a scalable brand expression. The studio created a visual identity and packaging system informed by the founders’ interest in streetwear, including KITH, bold marks, and black-and-white graphics. Swirl’s name was drawn as a thick, smooth, curvaceous signature, while colorful fruit stickers identify seasonal flavors and reference their growers. The packaging production system was designed to support product releases in seasonal drops.