Brand Identity and Packaging for Raazi Tea

Wedge created a new brand and packaging system for Raazi, a Brooklyn-based tea company founded by Arjun Narayen. Rooted in Narayen’s Indian heritage, the identity draws on the deliberate craft of Indian block printing to frame tea drinking as a pause in the present. The system uses a hand-drawn logo and borders, sun-worn colours, 35mm film, and a signature red derived from Indian stamps and seals; Wedge also delivered brand strategy, packaging architecture, guidelines, creative direction, and illustration.