Brand Evolution for EQ3 Furniture

Wedge evolved the brand world for EQ3, a furniture and homegoods company, ahead of its first Manhattan flagship in 2019. The work covered positioning, brand strategy and narrative, voice and messaging, a visual identity system, and creative direction. Wedge developed “Made in Consideration,” framing EQ3 around consideration for people, the planet, and living spaces, and applied the platform through advertising, film, editorial, and the flagship launch.