Wedge partnered with Holos to redefine its brand around the concept of Mindful Nutrition™, creating a unified ethos and visual identity. The refreshed packaging system balances modern pragmatism with warm, nourishing tones, standing out with calm focus in a crowded breakfast aisle.
Montreal-based studio Wedge launched ‘Collaboration 001,’ a self-initiated partnership with artisanal cidrerie Entre Pierre et Terre to create a duo of natural cidres. The project features hand-drawn, Marimekko-inspired illustrations and tactile packaging that reflect the organic, small-batch nature of the product. The limited-edition release sold out quickly, marking the start of future collaborative editions by the studio.