Festif
Festif turns its name into an object
Wedge developed Festif as a pair of aperitifs whose product and identity would express the celebratory name. European posters from the 1920s provided the visual reference, particularly their artwork against black backgrounds and assertive typography. Custom hand-drawn lettering and illustration carry that influence into the packaging. A distinctive green button cap completes the object. The result builds the brand through a compact set of connected elements: a festive name, period-inspired graphics and a recognisable physical detail.
Set in a custom typeface
Insights
- Poster references connect the black ground, illustration and strong typography.
- The cap extends the identity into the bottle’s physical construction.
- A small set of distinctive elements reinforces the meaning already present in the name.
1 / 6Swipe
Keep exploring
Related cases
