Brand Identity for Atera Bathhouse and Spa
Atera brings Mediterranean golden hour beneath Glasgow’s streets.
WeWantMore created the brand identity for Atera, a luxury bathhouse and spa beneath Glasgow's Radisson Blu. The brief was to make the underground venue feel like a Mediterranean escape before guests arrive, using the transition from the city above to the space below as the identity's foundation. The execution centres on a golden-hour horizon, a rippling Atera wordmark, water-inspired graphics, a palette of Seashell White, Dusk Black, Terra Brown and Golden Yellow, and sensory photography of light, water, texture and skin.
Insights
- WeWantMore created Atera’s identity for a bathhouse and spa beneath Glasgow’s Radisson Blu, framing the descent from the city as a move into a Mediterranean escape.
- A golden-hour horizon, a rippling wordmark and water-inspired graphics carry the concept through the visual identity.
- Seashell White, Dusk Black, Terra Brown and Golden Yellow form the palette. Atlantic adds movement to the typography, balanced by Lettera.
- Photography focuses on light, water, texture and skin, building the sensory atmosphere before a guest arrives.
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