Vanderbrand developed strategy, brand, creative direction, and digital work for Interhouse, a company focused on engineering a future of housing abundance. The project supports Interhouse’s mission to deliver housing at scale, positioning the company within a growing conversation around residential supply, development innovation, and scalable building solutions. Vanderbrand crafted a clear brand platform and digital presence to communicate Interhouse’s ambition and role in addressing large-scale housing needs.
Creative Boom profiles Toronto-based studio Vanderbrand, founded by Julie Vander Herberg, known for its strategic, place-rooted brand identities across real estate, hospitality, and cultural sectors. The article explores the studio’s collaborative ethos, research-driven process, and typographic sophistication through projects like Burnaby Lake, Niagara Benchlands, and Together Design Lab. Vander Herberg shares insights on leadership, adaptability, and building meaningful creative practices.
The article showcases eight branding projects for architectural developments and buildings, featuring work from studios including Vanderbrand, Campbell Hay, Studio8585, High Tide, Mubien, Houston Group, and Studio Brave. Each identity reflects the architectural and cultural context of its respective development, from retail centers to residential towers, emphasizing modernist influences, typographic experimentation, and material sensitivity.
Toronto-based studio Vanderbrand created a colorful and characterful visual identity for Bidmii, an online platform simplifying property improvement projects. The identity emphasizes vibrant color, simple graphic language, and approachable typography using Value Serif, Aeonik, and Tiempos. The design reflects Bidmii’s functional yet lively approach to home improvement services.