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Event Identity For World Athletics Championships London 2017 by VCCP - D1S1 Design Spotlight

Studio: VCCP

Client: World Athletics

Work: Brand Identity

Industry: Sports

Event Identity For World Athletics Championships London 2017

VCCP and SomeOne developed the high-energy visual identity for the World Para Athletics Championships and IAAF World Championships in London. An amplified colour system, motion-capture imagery, and 3D-modelled athlete trails expressed the events' scale, athletic performance, and vocal fan support.

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Tags: Athletics, Chromatic, Energetic, Motioncapture, Paralympic, Trailbased

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