Support indie design curation — unlock the full archive, all cases & client dataSee Pro plans →Unlock the full archive →

D1S1 Design Spotlight

Home Directory Explore Read Jobs Pricing

Sign Up / Login

Home Directory Explore Read Jobs Pricing

Sign Up / Login

D1S1 Design Spotlight

Curated design studios, case studies and jobs — updated daily.

Directory

Studios Countries Cities & Maps Tech Stack Clients People Design Pioneers Type Foundries

Explore

Work Industry Tags Colours Fonts Bespoke Typefaces Awards Events Timeline Monthly Archive Weekly Archive Today's Archive

Read & Jobs

Jobs Articles Design Books News Pricing

About

About Publishing Guide Contact RSS Feed

Privacy Terms Cookies

© 2026 D1S1 · Made by Partdirector in Matosinhos, Portugal

Event Identity for World Athletics Championships London 2017 by VCCP - D1S1 Design Spotlight

Studio: VCCP

Client: World Athletics

Work: Brand Identity

Industry: Sports

Event Identity for World Athletics Championships London 2017

VCCP and SomeOne developed the high-energy visual identity for the World Para Athletics Championships and IAAF World Championships in London. An amplified colour system, motion-capture imagery, and 3D-modelled athlete trails expressed the events' scale, athletic performance, and vocal fan support.

More in pink, orange, red

View on VCCP’s Website→

D1S1 Weekly

Get a concise design edit each week.

Selected work, useful context, and no daily noise.

Email addressFree. Unsubscribe anytime.

Date: Fri, Aug 14

Tags: Animation, 3d Animation, 3d Illustration, Fan, London

1 / 2Swipe

Keep exploring

Related cases

Same client

Brand Identity for World Athletics Ultimate Championship

More from VCCP

Mobile Museum for British Red Cross and Defender

Same work type

Brand Identity for Flormar

Same work type

Brand Identity and Packaging for Fast & Fresco

← Previous casePatient Advocacy Campaign for LEO Pharma Next case →Advertising Campaign for Paddy Power’s Daily Jackpot