Social Campaign for O2's Samsung Galaxy Z Flip3

O2 launched a social-first campaign promoting the Samsung Galaxy Z Flip3 through a surprise flashmob at The O2 arena starring noughties pop group Steps. Nostalgic dance films paired a remixed “Deeper Shade of Blue” with demonstrations of the phone’s foldable, hands-free, and split-screen features across YouTube, TikTok, Instagram, and Facebook.