International Women’s Day Campaign for O2 and the Red Roses

O2 created an International Women’s Day campaign with England’s Red Roses rugby players, using the “Choose to Challenge” gesture to confront stereotypes in women’s rugby. Jess Breach, Ellie Kildunne, and Lagi Tuima shared personal messages on their raised hands while spotlighting O2’s commitment to equal investment in the men’s and women’s game.