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Experiential Pop-up For Easyjet's Dutch Travel Campaign by VCCP - D1S1 Design Spotlight

Studio: VCCP

Client: easyJet

Work: Experience Design

Industry: Transportation

Experiential Pop-up For Easyjet's Dutch Travel Campaign

VCCP and Bearded Kitten created Café van der Sprinkles, an immersive London pop-up for easyJet's “Why Not?” campaign. Celebrating Dutch culture through Hagelslag breakfasts, sprinkle makeovers, tulip tunnels, and social-first photo moments, the activation generated substantial press and Instagram engagement.

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Tags: Dutch, Hagelslag, Immersive, Instagrammable, Sprinkles, Tulips

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