Studio: Further

Client: Xbox

Work: Experience Design

Industry: Entertainment

Immersive Brand Experience For Xbox Series X Launch

Further collaborated with Xbox to create a surreal, sensory brand activation for the launch of the Series X console. The experience blurred the boundaries between reality and imagination, inviting audiences to explore the next generation of gaming through immersive storytelling and dynamic environments.

Tags: Experiential, Futuristic, Immersive, Interactive, Sensory, Surreal