Visual identity for the FIBA Women’s Basketball World Cup 2018

Unlock Brands created a new visual identity for the first edition of the tournament under its updated name, FIBA Women’s Basketball World Cup. Inspired by Tenerife’s landscape, especially Mount Teide and the surrounding ocean, the project built a brand universe that connected the scale and energy of basketball with the host location. The official emblem used layers, depth, and motion to evoke the volcano, the sea, fans, players, and the ball itself. Unlock Brands also extended the system to the tournament’s official ball and broader brand communications, aiming to celebrate women’s empowerment, gender equality, and the event’s growing global momentum.