Unlock Brands created a new visual identity for the first edition of the tournament under its updated name, FIBA Women’s Basketball World Cup. Inspired by Tenerife’s landscape, especially Mount Teide and the surrounding ocean, the project built a brand universe that connected the scale and energy of basketball with the host location. The official emblem used layers, depth, and motion to evoke the volcano, the sea, fans, players, and the ball itself. Unlock Brands also extended the system to the tournament’s official ball and broader brand communications, aiming to celebrate women’s empowerment, gender equality, and the event’s growing global momentum.
Unlock Brands developed a unifying identity and branding system for FIBA Women in Basketball, a global initiative promoting empowerment and visibility for women in sport. The design celebrates female influence both on and off the court, amplifying a message of progress and leadership through the rallying cry 'We Inspire Every Play.'
Unlock Brands developed a comprehensive global rebranding for FIBA, the International Basketball Federation. The project unified the organization’s visual identity across all platforms, emphasizing energy, inclusivity, and the dynamic spirit of basketball worldwide.
Found Studio created a bold and cinematic broadcast package for the FIBA Basketball World Cup 2019, commissioned by DAZN Creative. Drawing inspiration from traditional Chinese theatre and performance, the team developed glossy 3D visuals and dynamic motion sequences that captured the global energy and drama of the tournament.