Untitled Case
Sport lettering logic applied to a retail display family
Zico Display is a sturdy headline typeface drawn from sport lettering traditions—baseball jerseys, racing cars, and motor oil cans. It minimises internal white space, sometimes producing unusual contrast distribution. The Display version belongs to the broader Zico type system, which also includes Slab-Serif, Sans, and Sans Condensed subfamilies. Latin letters were designed by Marko Hrastovec and Hebrew by Daniel Grumer.
Set in Zico Display
Insights
- Reducing internal white space to its minimum was a stated structural approach that sometimes yields unusual contrast distribution in certain letterforms.
- The family was split by script between two designers: Hrastovec handled Latin, Grumer handled Hebrew.
- Zico Display sits within a four-subfamily system designed to cover text hierarchies, headlines, and titles collectively.
- The project received TDC Typographic Excellence recognition in 2016, the same year it was released.
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