
Classical proportions, sharp interruptions
Rapida is a serif text family designed by Michelangelo Nigra and released by Typotheque in 2021. It pairs classical proportions with abrupt angular interruptions to animate continuous text at small sizes in print and on screen. The design grew from a historical investigation into how italic evolved from a cursive counterpart to Roman type into a distinct typographic entity with its own voice. A companion display family, Rapidissima, extends the concept as an exclusively italic typeface representing an extreme expression of speed.
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The Brand Identity interviews Croatian type designer Marko Hrastovec about his foundry Hot Type, which launched publicly in 2021 with three typefaces. He discusses his design philosophy of blending historical influences with contemporary needs, his process for developing fonts, and his experience creating a custom typeface for Nike. The conversation also explores the challenges of running a type foundry and the importance of collaboration and research.