Client: Mozilla

Wordmark and Typeface for Mozilla

A retail typeface as sketch, not finish

Typotheque was commissioned by Mozilla Corporation, with art direction by Johnson Banks, to define the typography for Mozilla's rebranded wordmark. Starting from Tesla Slab as a structural reference, all letterforms were substantially reworked to produce a wholly new wordmark design. Typotheque then designed a complementary typeface, Zilla, built to match the personality of the new logo and planned for release as a free open-source family.

Set in Zilla

Insights

Tesla Slab served only as a starting point; all letterforms were redesigned, making the wordmark an entirely new custom work rather than a modified retail font.
Zilla was developed as a separate companion typeface to extend the wordmark's visual personality into a full family.
Mozilla's publicly documented rebranding process invited community comment throughout; Typotheque notes the typeface received an unusually warm public reception as a result.