Custom Typeface for Douglas Employer Branding Campaign

Handwriting optimised for screen performance

TypeMates developed a custom expressive handwritten typeface for the Douglas Group's employer branding campaign, 'THE CODE BEHIND BEAUTY,' in collaboration with art director Annette Apel and digital agency vlow. The font was based on the handwriting of designer Uli Lützenkirchen and was intended to have a handmade and playful effect in an otherwise clean digital context. The project balanced authentic handwritten character with the demands of fast web performance.

Set in Douglas