DOUGLAS Group

Design work for DOUGLAS Group, collected from the studios behind it.

Design cases by studio

Custom Typeface for Douglas Employer Branding Campaign
TypeMates developed a custom expressive handwritten typeface for the Douglas Group's employer branding campaign, 'THE CODE BEHIND BEAUTY,' in collaboration with art director Annette Apel and digital agency vlow. The font was based on the handwriting of designer Uli Lützenkirchen and was intended to have a handmade and playful effect in an otherwise clean digital context. The project balanced authentic handwritten character with the demands of fast web performance.
Hashtag, Employee, Digital Employment, Digitisation, Opentype Alternates