Client: FRoSTA

Custom Typeface for FRoSTA

One typeface to replace a licensing headache across every channel

TypeMates designed a custom type family for frozen food brand FRoSTA AG, replacing a fragmented mix of fonts used inconsistently across print, packaging, and digital channels. Client-side Art Director Joon-Sung Lim was involved in commissioning a single, license-clear solution spanning all international touchpoints. The family balances geometric and traditional details to reflect the brand's positioning around natural, additive-free food.

Set in FRoSTA Sans

Insights

The previous typographic system used different fonts for print, online, and packaging, compounded by conflicting license restrictions—the primary driver for commissioning a single custom family.
Four upright weights (Light to Black) are paired with distinctly drawn italics, plus four condensed weights added specifically for space-constrained packaging.
Characteristic letterforms—crossed W, structured K, and pointed tips on V and A—encode brand identity at the glyph level rather than relying solely on overall style.
Custom OpenType features automate brand-specific needs: auto-tracking on numerals near measurements and ingredient data, plus a feature that enforces the brand-name spelling 'FRoSTA' with a lowercase 'o'.