Custom Typeface for FC Bayern Munich
16-font custom system built for branding and screen
TypeMates has designed and continuously developed a custom corporate typeface for FC Bayern München since 2017, working closely with the club's marketing and design team. The family currently spans 16 fonts across multiple widths and weights, anchored by a sturdy sans-serif suited to branding and interface use. The system is extended by an outline variant for accent applications and bold condensed and poster styles, supporting the club's brand positioning of tradition meeting modernity.
Set in FC Bayern Sans
Insights
- The family was initiated as part of a broader brand repositioning rather than as a standalone type project.
- An outline variant was included specifically for highlights and special occasions, adding expressive range without a separate display family.
- Condensed and poster styles were added over time, reflecting an expanding rather than fixed scope.
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