Industry: Design

Typeface Design for Sports and Technology Branding

Rounded geometry built for sport and interface alike

Urby Soft is a rounded geometric sans-serif designed by Jakob Runge in 2016, forming one half of the Urby Collection alongside the sharp-edged Urby. The family balances dynamic, active shapes with geometric construction, targeting branding in sports, outdoor, energy, and technology contexts. Five weights—Thin through Black—share identical character widths across styles, making weight switching reflow-safe for interface use.

Set in Urby Soft

Insights

All weights and styles share identical character widths (duplex design), eliminating text reflow when switching weight or style—a deliberate interface-design affordance.
Extremely wide apertures on a, e, and s, plus organic stroke endings on v and x, introduce playfulness within an otherwise reduced geometric skeleton.
Each font contains more than 620 glyphs and covers over 200 Latin-script languages, alongside dingbats and geometric shapes.
OpenType feature set includes a Tabular Width Set (SS03), two distinct ampersand alternates (SS01, SS02), contextual alternates, and a full suite of figure and position features.