Corporate Typeface for SBK
Existing typeface design customised into an inclusive corporate font for a health insurer
HAVAS Germany selected TypeMates' Rumiko Clear as the foundation for Siemens Health Insurance Germany's (SBK) new corporate identity, citing its balance of humanity and digital legibility. TypeMates customised the typeface with enhanced character differentiation, prioritising legibility for visually impaired readers. The wordmark and logo were also redrawn using the custom typeface, with adjusted proportions and spacing for small-size clarity. The project received a Red Dot Design Award.
Set in Rumiko Clear
Insights
- The starting point was Rumiko Clear, an existing design by Natalie Rauch; the custom work extended rather than replaced it.
- Inclusion requirements drove specific form decisions: previously similar-looking character pairs were made distinctly differentiable.
- The SBK wordmark was redrawn within the same typeface, with proportions, spacing, and widths adjusted for legibility at small sizes outside body-text contexts.
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