Brand identity for a leading Eastern European streaming service

Kinopoisk, the leading online movie service in Eastern Europe, has evolved from a cinema encyclopedia into an editorial media and film producer with video streaming. DixonBaxi partnered with the Kinopoisk team and collaborators Depot, Contrast Foundry, and Tuman Studio to deliver a comprehensive rebrand. The new visual system unifies the platform’s diverse touchpoints—encyclopedia, editorial content, original productions, and streaming—into a coherent expression. The identity and logo are designed to reflect the service’s breadth while enabling clear, consistent communications across channels and formats. The result establishes a flexible platform for growth and storytelling, aligning Kinopoisk’s expanded offer with contemporary audiences and positioning the brand as a modern entertainment destination.