Studio: Toby Ng

Client: theDesk

Work: Brand Identity

Industry: Hospitality

Brand Identity For A Hong Kong Co-working Space

Toby Ng Design developed a comprehensive brand identity for theDesk, a Hong Kong-based co-working space focused on community and collaboration. The logo, formed from geometric shapes representing joined tables, symbolizes connection and inclusivity. The visual system extends across signage, print, and digital applications, reflecting the brand’s modern and minimal architectural aesthetic.

Tags: Co-working, Community, Minimalism, Signage, Typography