Brand Identity For Centre For Heritage, Arts And Textile

Toby Ng Design developed a comprehensive brand identity for the Centre for Heritage, Arts and Textile (CHAT), a cultural hub at The Mills in Hong Kong. The identity draws inspiration from the interlacing structure of warps and wefts, symbolizing the centre’s mission to weave together diverse disciplines and communities. The logo, also functioning as a hashtag, extends across print, digital, and environmental applications to reflect CHAT’s contemporary and collaborative spirit.