Campaign film for a luxury fragrance

The Mill created a campaign film for Chanel’s Coco Mademoiselle fragrance. The piece presents Coco Mademoiselle as captivating, instinctive, and unpredictable, transforming a Parisian café into a dance floor in a suspended, magical moment. Featuring Gracie Abrams, directed by Joe Wright, with choreography by Sidi Larbi Cherkaoui and music by Candi Staton remixed by Breakbot, the project centers on charm, movement, and cinematic atmosphere to express the fragrance’s magnetic allure.