Campaign direction for a global battery brand

The Mill created Duracell’s “Bench Boost” campaign, continuing a long-running collaboration centered on bringing the brand’s iconic pink bunny to life. The project was directed by The Mill’s in-house director Benjamin Lenfant and builds on a creative partnership that began in 2013. The Mill describes the work as part of its ongoing role in animating and evolving one of advertising’s most recognizable mascots, with support from agency partner VML.