Animated Christmas campaign for a battery brand

The Mill created “Bunny Saves Christmas,” a festive animated film for Duracell directed by Geoffroy Barbet-Massin through Mill+ Paris. The campaign brings back the brand’s iconic Bunny, who rescues Santa after Rudolf’s nose loses power mid-flight. By replacing the batteries with Duracell Optimum, the Bunny restores the light and saves Christmas. The Mill also notes its long-term role in maintaining the Bunny’s visual consistency across global channels including TV, digital, social media, and DOOH. Crafted with Wunderman Thompson, the film marked Duracell’s first Christmas campaign in five years and reached 1 million YouTube views.