Animated Advertisement for PIK PlayHub

The Clients developed the idea and script for a 30-second advertisement for PIK’s PlayHub playgrounds, featuring the characters from Masha and the Bear. Animaccord produced the animation. The spot makes the real PlayHub “Pyramids” playground in the Buninskiye Luga development its central character: Masha interacts with its tower, slide, water-cascade stones, and the character Rozochka the pig, while the surrounding homes are shown as real footage. It ends with the Bear refusing to leave the playground, under the slogan “PIK. Living Like in a Fairy Tale!”