Advertising Film for Bitfury Clarke Mining Chip
Bitfury puts a mining chip through a job interview.
The Clients created the "Measured by Success" advertising film for Bitfury’s Clarke ASIC mining chip. Addressing the perception that the 14 nm chip lagged behind 7 nm competitors, the film compares chip selection to hiring employees: performance matters more than superficial characteristics. Its execution includes a wigged judge being dismissed, a bald child driver, a grandmother DJ, a giraffe at a computer and an astronaut planting an "EXACTLY" flag on the Moon, supported by matching 3D chip visuals for print and localized voice-over and titles for China and Japan.
Insights
- Bitfury’s 14 nm Clarke ASIC faced comparisons with competitors’ 7 nm chips. The Clients reframed evaluation around performance rather than physical specifications alone.
- The film compares choosing a chip with hiring an employee. Unexpected workers, including a grandmother DJ and a giraffe at a computer, challenge judgements based on appearances.
- Matching 3D chip imagery extended the film into print. Local voice-overs and titles adapted the campaign for China and Japan.
1 / 5Swipe
Keep exploring
Related cases
