Bitfury

Design work for Bitfury, collected from the studios behind it.

Design cases by studio

Advertising Film for Bitfury Clarke Mining Chip
The Clients created the "Measured by Success" advertising film for Bitfury’s Clarke ASIC mining chip. Addressing the perception that the 14 nm chip lagged behind 7 nm competitors, the film compares chip selection to hiring employees: performance matters more than superficial characteristics. Its execution includes a wigged judge being dismissed, a bald child driver, a grandmother DJ, a giraffe at a computer and an astronaut planting an "EXACTLY" flag on the Moon, supported by matching 3D chip visuals for print and localized voice-over and titles for China and Japan.
Mining Chip, Giraffe, Astronaut, Bitcoin Mining, Employment, 3d Visualization

Advertising Film for Bitfury Clarke
The Clients created launch advertising for Bitfury’s Clarke ASIC mining chip, addressing the fact that its 14 nm specification was compared unfavourably with competitors’ 7 nm chips despite Bitfury’s stated mining performance. The creative idea compared selecting an ASIC to hiring an employee: it should be judged by results rather than outward characteristics. The film fires a wigged judge and depicts a boy driver, a grandmother DJ, a giraffe at a computer and an astronaut on the Moon; matching 3D chip visuals were created for print, and the film was adapted with local voiceover and titles for China and Japan.
Asic Chip, Judge, Giraffe, Bitcoin Mining, 3d Visualization

Bitfury Clarke. Measured by success
Border Zero created a science-fiction naming system for Bitfury hardware and introduced the Clarke mining chip with a film about judging performance rather than physical size. The campaign reframed a technical comparison around the chip’s work and return on investment. Launched in September 2018 in English, Chinese and Japanese, the film supported trade shows and direct sales. The subsequent Tardis mining machine also used the studio’s naming system.