Advertising for Samolet Mortgage
A mortgage decision becomes a leap from a diving board.
The Clients created an advertising campaign for Samolet’s “Less Overpayment” mortgage, offering a 2.99% rate for the full term. Addressing the fear of committing to a mortgage, the film frames the decision as a diver’s intimidating leap: close shots build tension before the camera reveals that the diving platform is low, while the rate drops to 2.99% on the water.
Insights
- The Clients addressed hesitation about committing to a mortgage through a film for Samolet’s historical Less Overpayment offer, advertised at 2.99% for the full term.
- Close framing makes a diver’s impending jump feel intimidating. A wider reveal shows that the platform is much lower than expected.
- The rate appears over the water as the film resolves, connecting a financial offer with a visual demonstration of a decision feeling more manageable.
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