Advertising Film for Samolet Furnished Apartments
Samolet puts your lost weekends inside a wardrobe.
The Clients created an advertising film for Samolet, which began selling apartments furnished with furniture and built-in appliances in spring 2021. Addressing the brief through the brand idea that Samolet gives people back time, the film imagines the days spent choosing and assembling furniture as missed moments living inside a wardrobe. A camera moves through the wardrobe into constructed scenes of fishing, photography and a lantern-lit dinner, before returning to a fully furnished room.
Insights
- Samolet’s furnished-apartment offer was framed through its promise to give people back time. The film focuses on days spent choosing and assembling furniture rather than convenience alone.
- The camera enters a wardrobe to reveal activities its owner could have enjoyed: fishing, photography and dinner beneath lanterns. It returns to an apartment where the furniture is already installed.
- The wardrobe was custom-built, furniture hung on cables, and the interior scenes used physical sets. Camera moves through door gaps conceal the cuts between them.
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