AI-Generated TV Advertising for BCS World of Investments
BCS turns investment offers into signs hiding in everyday scenes.
The Clients created a series of 15-second product commercials and a New Year spot for BCS World of Investments, addressing a brief to communicate broker offers and mandatory disclaimers without relying on generic claims of better value. Built around the line “This is a sign,” each film turns an investment offer into an everyday omen: percentages appear in clouds, as a glass-and-liquid-gold gallery artwork, or in coffee foam. Live-action-style scenes were generated with Midjourney and Ideogram and animated in Runway, Minimax (Hailuo), and Kling, while the blue-and-gold 3D offer sequences, edit, colour, and sound were produced with CG studio the07.
Insights
- The Clients built short BCS World of Investments commercials around everyday omens, finding a narrative structure that could coexist with product details and mandatory disclaimers.
- Percentages appear in clouds, as a gallery object made of glass and liquid gold, and through coffee-foam imagery. A recurring blue-and-gold 3D sequence presents the offer and app.
- The team used Midjourney and Ideogram for live-action-style images, then Runway, Minimax/Hailuo and Kling for animation. Studio the07 handled the 3D offer sequences, editing, colour and sound.
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